Red Bank, New Jersey, July 13, 2017 – Vantage Production, LLC, a leading provider of mortgage industry sales and marketing automation solutions powered by CRM data, announced today that its VIP solution now integrates with Byte Software’s BytePro loan origination software (LOS).
“We are very pleased to enter into a relationship with Byte,” said Todd Ballenger, Executive Vice President of Vantage Production. “This integration enables our VIP clients that use BytePro to increase the efficiency and productivity of their mortgage loan originators by using optimized sales and marketing workflows.”
“Byte is thrilled that Vantage Production has plugged in to the BytePro platform,” said Mark Todd, National Sales and Client Services Manager for Byte Software. “Our mutual clients rely on the VIP platform to secure competitive advantage in their markets, and a seamless integration of the BytePro database is sure to further enhance that value proposition.”
One such mutual client is GuardHill Financial Corporation. The leadership team at GuardHill knew that to reach their core business objective of expanding their marketing capabilities and implementing marketing automation, they would need to find a solution that had the best content in the mortgage industry, enhanced content delivery systems and was integrated with their LOS, BytePro.
“We needed a solution that would allow us to market to our MLOs’ leads and prospects-in-process in a simple, automated manner,” said Chris Reyes, Chief Technology Officer at GuardHill. He added, “We knew that to be effective, we needed a sales and marketing automation solution that was integrated with our LOS, and that is why we chose Vantage Production’s VIP platform.”
“We look forward to a long and rewarding relationship with Byte Software and our shared clients,” commented Todd Ballenger. “It is our goal to work together to provide the very best solutions that empower our clients to close more loans.”
About Vantage Production, LLC
Vantage Production, LLC is the nation’s premier provider of content, technology and services supporting the sales and marketing of mortgage products. With more than 15 years’ experience serving tens of thousands of mortgage loan originators, Vantage Production empowers lenders to close more loans and minimize risk with solutions that are designed by mortgage experts for mortgage experts. For more information, visit www.VantageProduction.com.
About Byte Software
Byte Software provides innovative products that give residential mortgage lenders unprecedented control over their loan manufacturing process, and enhance the customer experience. With multi-channel support in a single database solution, over 1,500 banks, credit unions, mortgage bankers and brokers trust the BytePro platform to efficiently move loans from application to secondary loan sale.
About GuardHill Financial Corporation
GuardHill Financial is the nation’s leading privately-held, steadfast mortgage banker and brokerage firm. Founded in 1992 by CEO Alan Rosenbaum and headquartered in NYC, GuardHill finances billions of dollars in residential and commercial real estate deals across the country, working with a robust clientele around the world.
EVP - Marketing, Vantage Production
Torry Burdick works with a talented and creative team to develop, execute and achieve the company’s strategic marketing initiatives. Her responsibilities include product marketing, demand generation, media relations, corporate and brand marketing. Prior to joining Vantage Production, Torry held key positions at market-leading companies including Phillips Business Information (now Access Intelligence), American Lawyer Media (ALM), ElementK (now Skillsoft), MediaLive and Lebhar-Friedman. Her roles included sales and marketing management, database marketing, and new product development. Torry holds a B.A. in advertising from Michigan State University in East Lansing, Michigan.