Vantage Production’s mortgage sales and marketing solution now includes a flexible, customized form builder to use in any channel including email, web and social media.
Red Bank, NJ, December 20, 2017 — Vantage Production, LLC, a leading provider of mortgage industry sales and marketing automation solutions powered by CRM data, announced today that its VIP platform has been enhanced with a flexible, customizable form builder for even more targeted online lead capture.
“Discovering profitable new lead sources is difficult without integrated lead routing and tracking,” said Todd Ballenger, executive vice president of Vantage Production. “With the addition of this powerful form building tool, VIP clients can convert networking, marketing and social media efforts into tangible lead sources by capturing lead data from social media posts, websites, emails, referral partners or even other divisions of their company.”
When a form is submitted, the information—including a tracking code—posts to the VIP CRM. This tracking information is used to initiate workflows, intelligently route leads and measure results to determine how profitable that lead source is.
“In order to eliminate the concern that leads may be ‘abandoned’ each lead is now automatically included in established workflows and routed to the specified VIP user. Closing this loop makes users even more confident about which lead source is the most profitable,” commented Ballenger. “The new form builder in VIP is one more way Vantage Production empowers our clients to close more loans.”
About Vantage Production
Vantage Production, LLC is the nation’s premier provider of content, technology and services supporting the sales and marketing of mortgage products. With more than 15 years’ experience serving tens of thousands of mortgage loan originators, Vantage Production empowers lenders to close more loans and minimize risk with solutions that are designed by mortgage experts, for mortgage experts. For more information, please call (800) 963-1900 or visit www.VantageProduction.com.
Torry Burdick works with a talented and creative team to develop, execute and achieve the company’s strategic marketing initiatives. Her responsibilities include product marketing, demand generation, media relations, corporate and brand marketing. Prior to joining Vantage Production, Torry held key positions at market-leading companies including Phillips Business Information (now Access Intelligence), American Lawyer Media (ALM), ElementK (now Skillsoft), MediaLive and Lebhar-Friedman. Her roles included sales and marketing management, database marketing, and new product development. Torry holds a B.A. in advertising from Michigan State University in East Lansing, Michigan.