Turn Real Estate Agents Into Partners

Recently I was talking with a local real estate agent—let’s call her Lauraat a neighborhood barbecue. She was lamenting about how she still faces challenges closing deals despite the improving economy and low rates. Many of Laura’s clients are first-time homebuyers who are having trouble understanding the financing process. And while she’s busy helping them, she said that she never finds the time to send out marketing pieces—never mind keep her Facebook updated.



According to the recent NAR 2015 Member Profile, Laura is not alone. REALTORS® are saying:
  • Sales volumes and transactions were down in 2014 from 2013.
  • Access to mortgage credit for their home seekers is a key need. Difficulty obtaining mortgage financing is the second most cited barrier to purchase (finding the right property was the primary reason).
  • REALTORS® need help with marketing and lead generation because most do not have their own personal assistant.

Lenders can empower their LOs to alleviate these real estate agent pain pointswhich in turn will grow and strengthen these critical relationshipsby harnessing relationship management technology specifically developed for mortgage lenders.

Here are a few examples of what great technology can do to help originators acquire and sustain relationships:

  • Give real estate agents instant access to information on their clients’ loan status, so they and their clients are always in the know.  
  • Get new clients with automated, co-branded marketing campaigns and be ready to sell with open house flyers produced instantaneously.
  • Keep real estate agents up to speed on mortgage rate movements so they are better able to serve their clients.

By actively participating in their real estate partners’ success, LOs will benefit in so many ways. Existing relationships will become stronger and more referrals will come their way. It’s a small world—other real estate agents will take notice.


Referral Partner Center

Devin Daly

Devin Daly leads the marketing, sales and implementation efforts at Vantage Production. He brings more than seventeen years of sales and technical experience to our team. Prior to joining Vantage Production, Devin was Ellie Mae's Vice President of Solution Sales and Client Services. In addition, he is the founder of Source Holdings, a CRM software-as-a-service provider to the mortgage industry, and was the chief technology officer for Refinance.com. His background includes additional work with Altara, Inc., a reseller and consultant of Microsoft business solutions, where he ran the sales and professional services operation.