Service First Selects VIP From Vantage Production to Deliver Extraordinary Customer Service

Leading mortgage lender selects VIP, the enterprise CRM sales and marketing automation solution from Vantage Production.

Red Bank, NJ, October 12, 2017Vantage Production, LLC, a leading provider of mortgage industry sales and marketing automation solutions powered by CRM data, announced today that its VIP solution has been selected by Service First Mortgage after a thorough vendor review.

“Our highly-trained professional loan officers understand how important it is to stay in touch with their referring partners and their past clients. Systematically staying in touch with clients is the key to success,” said Service First CEO Shawn Broussard. “We need a partner and CRM that has the power to set us apart and keep us in front of our clients with values-based material, and Vantage Production has the experience to deliver just what we need.”

VIP from Vantage Production will provide Service First with a customer relationship management (CRM) platform, including sales and marketing automation.

“The premium marketing content available from Vantage Production will give our highly-trained professional loan originators a competitive advantage. They will be able to represent themselves professionally and provide true value to their prospects, past clients and referral partners with email, print and social media campaigns,” commented Broussard. "We’re looking forward to working with the Vantage Production team to implement this solution in our organization.”

“We are excited to work with the Service First team as they get started with VIP,” said Todd Ballenger, executive vice president of Vantage Production. “Working together, our teams will ensure a productive and profitable implementation that ensures mortgage loan originator engagement. It is our goal to provide the very best solutions that empower our clients to close more loans.”

About Vantage Production

Vantage Production, LLC is the nation’s premier provider of content, technology and services supporting the sales and marketing of mortgage products. With more than 15 years’ experience serving tens of thousands of mortgage loan originators, Vantage Production empowers lenders to close more loans and minimize risk with solutions that are designed by mortgage experts, for mortgage experts. For more information, please call (800) 963-1900 or visit

About Service First Mortgage

At Service First Mortgage, extraordinary customer service is our number one priority. As a full-service mortgage banker approved with Fannie Mae, Ginnie Mae, HUD and VA, we are fully equipped to underwrite and close our loans in house. Additionally, we have the ability to broker loans to outside lenders, giving us more flexibility in getting loans approved and closed.

Established in 1997 and headquartered in McKinney, Texas, Service First Mortgage strives to live up to our name by providing a full range of mortgage financing services with employees who always put the customer first. We understand the vital role that our real estate community plays in our continued success and we hope to always give the same generous support that we consistently receive.



Torry Burdick
EVP - Marketing, Vantage Production
(732) 526-1516 

Torry Burdick

Torry Burdick works with a talented and creative team to develop, execute and achieve the company’s strategic marketing initiatives. Her responsibilities include product marketing, demand generation, media relations, corporate and brand marketing. Prior to joining Vantage Production, Torry held key positions at market-leading companies including Phillips Business Information (now Access Intelligence), American Lawyer Media (ALM), ElementK (now Skillsoft), MediaLive and Lebhar-Friedman. Her roles included sales and marketing management, database marketing, and new product development. Torry holds a B.A. in advertising from Michigan State University in East Lansing, Michigan.