A Top 25 Mortgage Lender Selects VIP, Vantage Production’s Sales and Marketing Automation Platform

Key objectives include increasing efficiencies, consolidating systems, and simplifying processes to drive production and profitability.

Red Bank, NJ, September 21, 2017Vantage Production, LLC, a leading provider of mortgage industry sales and marketing automation solutions powered by CRM data, has announced that MB Financial Bank has chosen VIP from Vantage Production.

“We are thrilled to have been selected by MB Financial Bank to provide the VIP sales and marketing automation platform for their mortgage business,” said Todd Ballenger, executive vice president of Vantage Production. “MB Financial Bank understands the value of consolidating disparate solutions to effectively automate sales and marketing best practices that drive production, efficiency and profitability,” added Ballenger.

“Providing greater efficiencies in our mortgage business by consolidating our systems and simplifying our processes is a key objective for us,” said Dan Ervin, director of business development for MB Financial Bank. “It is our goal to reduce complexity for the loan originator and the companies we support in a way that empowers our clients to close more loans profitably,” remarked Ballenger.

About Vantage Production

Vantage Production, LLC, is the nation’s premier provider of content, technology and services supporting the sales and marketing of mortgage products. With more than 15 years’ experience serving tens of thousands of mortgage loan originators, Vantage Production empowers lenders to close more loans and minimize risk with solutions that are designed by mortgage experts, for mortgage experts. For more information, visit www.VantageProduction.com.

About MB Financial Bank

MB Financial Bank N.A. has approximately $19 billion in assets and a more than one-hundred-year history of building deep and lasting relationships with middle-market companies and individuals. MB Financial Bank offers a full range of powerful financial solutions and the expertise and experience of bankers who are focused on their clients’ success. MB Financial Bank is a wholly-owned subsidiary of MB Financial, Inc. (NASDAQ: MBFI). Learn more about MB Financial Bank at www.mbfinancial.com.

PRESS CONTACT

Torry Burdick
EVP - Marketing, Vantage Production
(732) 526-1516
tburdick@VantageProduction.com 

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Torry Burdick

Torry Burdick works with a talented and creative team to develop, execute and achieve the company’s strategic marketing initiatives. Her responsibilities include product marketing, demand generation, media relations, corporate and brand marketing. Prior to joining Vantage Production, Torry held key positions at market-leading companies including Phillips Business Information (now Access Intelligence), American Lawyer Media (ALM), ElementK (now Skillsoft), MediaLive and Lebhar-Friedman. Her roles included sales and marketing management, database marketing, and new product development. Torry holds a B.A. in advertising from Michigan State University in East Lansing, Michigan.